To become the most valuable brand in the apparel industry in Bangladesh creating lasting values for stakeholders and the community we operate in with a winning culture and ensuring sustainable growth.
|Service Excellence||We deliver courteous and efficient service. |
We innovate to develop products for customer delight.
We use customer satisfaction to accelerate growth.
|Integrity||We do and say what we believe in. |
We do not misuse information.
We value every relationship.
|Commitment||We are proactive. |
We know where we want to go and how.
We continuously improve.
|Trust||We are a family caring each other. |
We empower people.
We share our knowledge and experiences.
|Openness||We encourage open communications. |
We share the business strategies.
We recognize limitations and celebrate results.
|Responsible Citizen||We promote protection of the environment. |
We are tax-abiding citizen.
We put up with laws of the land.
We promote our culture.