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Mission, Vision & Values


To become the most valuable brand in the apparel industry in Bangladesh creating lasting values for stakeholders and the community we operate in with a winning culture and ensuring sustainable growth.


  • Offer wide array of products and services that differentiate and excite all customer segments both internal and external.
  • We will constantly challenge our systems, procedures and training to maintain a cohesive and professional team in order to achieve service excellence.
  • We will create an enabling environment and embrace a team based culture where people will excel.
  • Ensure respect for community, good governance and compliance in everything we do.


Service Excellence We deliver courteous and efficient service.
We innovate to develop products for customer delight.
We use customer satisfaction to accelerate growth.
Integrity We do and say what we believe in.
We do not misuse information.
We value every relationship.
Commitment We are proactive.
We know where we want to go and how.
We continuously improve.
Trust We are a family caring each other.
We empower people.
We share our knowledge and experiences.
Openness We encourage open communications.
We share the business strategies.
We recognize limitations and celebrate results.
Responsible Citizen We promote protection of the environment.
We are tax-abiding citizen.
We put up with laws of the land.
We promote our culture.